SWEAT THE BIG STUFF I
Post-Production
TV Commercial
Client: BES
Agency: Tinker Taylor
Created for BES's "Sweat the Big Stuff" campaign with Tinker Taylor, this project involved designing and building virtual production environments for an LED volume shoot. Six distinct worlds were developed in Unreal Engine, including a desert train sequence, wrestling arena, matador scene, dinosaur environment, and kraken attack aboard a pirate ship.
Virtual production supervision was also provided on set, operating the Unreal Engine system and making live adjustments throughout filming. Lighting, composition, atmosphere, and scene elements were modified in real time to support the director's requirements, demonstrating the flexibility of virtual production as both a visual effects tool and a live filmmaking solution.