OXFAM: GLEN, GARRY & ROSS
Writers, Directors, Post-production
Commercial, Oxfam
Producer: Infinite Wisdom Productions
A parody of classic movie ‘Glengarry Glen Ross’, used to highlight to global problem of landgrabs. Oxfam wanted a video different from the usual head-on approach, so we took inspiration from Alec Baldwin’s popular pep talk to explain the complex issue. The film performed strongly on Youtube, and helped inspire a higher retention and donation rate than had previously been seen in online video campaigns.