Post-Production
Brand Film
Client: JCB
Agency: Griffin Productions

This JCB film for social media imagined a full-size JCB digger, packaged inside a giant toy box, being delivered to St Pancras Square station by helicopter. Due to the complexity of filming in a busy public location, the sequence was produced entirely in CGI.

The King's Cross environment was recreated in Blender using map data, street-level imagery, and photographic references. AI-assisted techniques helped generate initial building models, which were then refined, lit, and integrated into the final scene. The helicopter delivery, oversized toy box, pedestrians (and pigeons!) were animated within the environment. The result combined CGI, AI-assisted asset creation and compositing in a single production.