BRITISH GYPSUM

Post-Production
Brand Film
Client: Saint-Gobain
Agency: Tinker Taylor

Created with agency Tinker Taylor, this British Gypsum sustainability film used a fully CGI approach to realise a concept that would have been very expensive to capture practically. The project showcased a broad range of VFX disciplines.

A photorealistic house interior was modelled and dressed, alongside simulations including smoke from an exhaust pipe, flood water filling the room, and pallets falling from the ceiling - all designed to play in reverse. The final sequence introduced a live-action actor entering the CGI environment, with camera tracking and compositing used to seamlessly blend handheld footage with the digital world.